Over the past decade, pay-per-click (or PPC) advertising has been one of the most effective ways of driving targeted traffic to your website. Fortunes have been made and companies have created huge communities through effective PPC ad campaigns that are in aimed at their target audiences. With PPC, you can generate tons of targeted traffic to any web page in a matter of minutes. You’re only limited by your imagination and your advertising budget.

But, as the PPC marketplace has matured, competition has increased and costs have risen. Gone are the days when you could grab a few keywords, slap up a hastily-written ad, and experience PPC success. Today, if you don’t know what you’re doing, you can quickly spend a lot of money with very poor results. To put it another way… Smart advertisers win. It’s time to take PPC seriously.

That’s where SpeedPPC comes in. SpeedPPC is a revolutionary software solution for dominating PPC marketing. How do I know, my team and I have been using this amazing software for more than 12 months now. With SpeedPPC, you have the tools to quickly build, optimize, upload, and track PPC campaigns that deliver great Quality Scores and help you catch the longtail. In simple terms, by doubling your Quality Score, you halve your costs. And SpeedPPC v4.5 takes PPC campaign building to the next level.

SpeedPPC 3rd Birthday Mega Package

And now, SpeedPPC is having a birthday, and they’re celebrating by releasing a new version of their industry-leading PPC campaign building software. SpeedPPC v4.5 is the latest evolution of their patent-pending software, and they’re offering you a special deal to help celebrate their third birthday.

For a very limited time, they’re stuffing a virtual gift box chock full of PPC campaign building goodies. The SpeedPPC 3rd Birthday Package includes the latest and greatest version of SpeedPPC, version 4.5, and something brand new… Their soon-to-be released Advanced PPC Bootcamp video training.

This special video program is the culmination of three years of experience with SpeedPPC and their work with thousands of satisfied customers. These advanced techniques represent the latest and greatest strategies and methods for accelerating your PPC success.

Here what you get with this special promotion:

• Instant access to SpeedPPC v4.5 Pro, the industry’s most advanced PPC campaign building software, now with support for pay-per-view advertising and even more PPC search engines.

• Four additional software licenses, so up to 4 people in your organization can access SpeedPPC to build amazing pay-per-click campaigns.
• The 2 week, 14-part Advanced PPC Bootcamp that will train you on all the fancy tricks and techniques they’ve learned over the past 3 years, from SpeedPPC’s experience and from talking with thousands of their customers worldwide. This includes some of the best affiliates and agencies in the world. This Bootcamp training will rev up your profits and reduce your learning curve immensely.
• You’ll also receive 12 months of FREE upgrades to future versions of SpeedPPC, immediate access to all of the SpeedPPC training materials (including videos), 24-hour access to the members-only Customer Area, a year of monthly training updates on new techniques and strategies, and free SpeedPPC product support.

There’s a lot more to the SpeedPPC Birthday Bash Mega Package, so you should check out their special video page set up to tell you more. You can learn everything about the new version of SpeedPPC and the Advanced PPC Bootcamp training, and find out how you can claim your gift package.

Online advertising is getting more competitive, but with SpeedPPC, smart advertisers win. SpeedPPC v4.5 is the fastest, easiest way to build and manage PPC and now, PPV, campaigns.

———————————————————-
Speed PPC Birthday – Speed PPC Bonus!
———————————————————-

Everyone loves bonuses!  So, here is what I have done just for you.  Order your copy of Speed PPC using my special link right here , email the receipt confirmation to customerservice[at]tilkogroup.com and you will get access to:

• Special Speed PPC Bonus 1 : Video recording of a webinar I did with Speed PPC master trainer covering the most effective way to setup targeted PPC campaigns.  This is over 2 hours of little know secrets using Speed PPC.  (VALUE = $197.00)
• Exclusive PPC Advertising Campaign Budget Calculator – Whether you are doing PPC to your own websites, affiliate websites or maybe you are doing CPA marketing, whatever your strategy – you need to know the numbers.  The videos in Speed PPC training talk about it, this tool helps you get it right by making it is to calculate your numbers! (VALUE = $97.00)

TO CLAIM YOUR BONUS – SIMPLY GET SPEED PPC HERE

NOTE: Myself, my businesses and associated companies make money from you clicking on some of the links contained within this post

Are you measuring and monitoring your online campaigns?  What about split testing landing pages?  In this post, I wanted to demonstrate the differences that can come about when split testing, measuring, monitoring and improving online campaigns.

Recently, I launched a new campaign for a product that my company promotes.  We are currently building our list in this niche, so we setup a competition landing page with an opt-in form.  On on the of the landing pages, I used a video together with the same heading and opt-in box.  The second landing page was an exact copy, but this time with a static image where the video would have been.

Now, I could have sworn without a doubt, and with all my knowledge of running online campaigns, that the engagement of the video on the first landing page, should have delivered me with more opt-ins.  Maybe you agree?

And how often have you thought the same thing.  I will stick a video up on my sales page or squeeze page, and I will increase my optins.  Yes… Maybe, but have you measured and compared your pages to see whether this is in fact true.

Here are the results, having run an ad on Facebook linking through to the target landing page.

Now, keep in mind, this particular promotion is still in its early days, so the clicks are not huge, but one thing stands out for me.  Guess which one is the video page?  Nope, not the one producing the highest conversion.

Isn’t that interesting?

What I did was setup a split test in my advertising system which meant that every time the landing page refreshed with a new visitor, the page that they saw was different.  Running two versions allowed me to test one variable – the video versus the static image on the same landing page.

Here the pages:

and then the second page that did not have the video:

Now, because the split testing is linked to my database management system, I can clearly see that the page with the image is converting better.  Yet, before doing this test, I would have hands-down thought that the video page would have done better.  So guess which page I will continue to run with – this time changing the heading and improving that?

Lesson : You cannot improve what you are not measuring.  Testing, measuring and improving what you do in your online businesses will make sure that you are getting the best Return on Investment for your hard earned money.

Some great tools that can help:

- Google has a free tool that can help you split test offers – Google Website Optimizer
- In my case, I use World Internet Office Ad Tracker, as this reflects through to the leads generated, conversion rates and also the sales that relate to a particular campaign.  Really helpful information.

Have you ever thought to yourself – hm…. “I would love to do ……… with my life”… maybe it was climb Kilimanjaro in Africa, or run a marathon, or even become somebody – like an Astronaut or a Nuclear Physicist or may be even the President or Prime Minister of a country.   Or maybe it was to sail around the world solo.  Well, whatever your dream, 16 year old Jessica Watson from Australia will prove “That anything really is possible.”

This story has really inspired a lot of people, myself included.  Jessica, a young girl with a dream, has just completed your solo sail around the world adventure.  I am still not sure just yet, whether has been made official yet, but this would make her the youngest person ever to sale solo around the world.  An amazing achievement for someone so young.  But here is credit to someone that had a dream and followed it to the end.

Sailing solo around the world is certainly no easy feat, certainly even for the most experienced sailor.  But a massive goal and a dream, together with a carefully thought out plan and taking massive action, Jessica was able to go about achieving her goal.  The journey that she has been on mentally and physically shows how good her attitude and approach to life is something we should all learn from.

You can read more about Jessica’s story and her complete journey on her website.  But what I wanted to share today, was some lessons I took from learning more about Jessica and what she has achieved.  Hopefully you can take something from this and apply it positively to your own life, no matter your age, background and life so far has been.

3 Lessons from Jessica’s story:

Lesson #1: Having a dream and sticking to it, no matter what the obstacles are can be a very powerful force.  Jessica obviously had planned our her journey and the trip around the world very carefully.  Her dream was afterall, to sail around the world.  However, as you will learn from reading her story, when she first left Sydney harbour on her first attempt, Jessica actually collided with a cargo carrier not that long into her journey.  This broke her mast and put her trip off for a brief period of time.  But it certainly did not break her spirits.  Even despite the additional fuel this gave to her sceptics and those that were critical of her doing such a dangerous voyage at such a young age, Jessica persisted.  Despite the failings, Jessica continued to follow her dream.  And over the weekend, this dream was realised, the broken mast a lesson and distant memory in comparison to the joy she most likely felt in stepping off her boat in Sydney.

Lesson #2: Very often, with great achievement, comes great risk, but with carefully thought out and actionable plans, that you then follow through on, you can start to move your goals forward.  I am just guessing that it was more than just the part of sailing a boat around the world that Jessica had to focus on to achieve her goal.  Coordinating the correct safety for her trip, the right equipment in case she ran into trouble and planning out her exact voyage would have all been part of the lead up to her eventually arriving in Sydney safely.  Although, obviously not every situation could be assessed, and there is obviously great risk in what she did, but doing it anyway is where the inspiration from this story comes into light.  With a careful plan and taking action on that plan, Jessica was able to sail around the world.  What dreams, plans and actions are you going to take in your life?

Lesson #3: I was amazed at literally the hundreds of boats on Sydney harbour and the number of people that came down to the Sydney harbour foreshore near the Opera House to watch Jessica’s arrival back into Sydney after her adventure.  Even the Prime Minister Kevin Rudd was there to welcome Jessica.  The  major lesson here, is that there will be very few people to cheer you on when you decide to change your life and become successful at what you have chosen to become successful at.  You will have to endure a lot, in Jess’s case many lonely nights, sometimes in the midst of massive ocean storms where you won’t have the cheering crowds to push you along and may start to question whether you can make it or whether it is all worth it.  It is not until you reach your goals that you will have the cheering crowds or even that complete sense of achievement.  But it will be in the moments of doubt, that you will need to remember the end goal and almost create your own cheer squad to keep you going.  Because it will be worth it in the end!

Remember – shoot for the stars, and you never know might hit the moon : ).

Get Jessica’s full story and watch out for the book on Jessica’s website : http://www.jessicawatson.com.au/

Check out more of the interview that Charles Wooley from 60 Minutes did with Jessica.  Jessica Watson – Going Solo (Before Jessica headed off) and then the celebration of her home coming and her amazing achievement Jessica Watson – Jessica’s Excellent Adventure.

Lacking any information to the contrary, many businesses still think that all they need to do to get new clients is to put their name and face in the Yellow Pages or online social directories – Facebook, Twitter to name a few, get some professional looking business cards, a website and hey presto! It’s the old adage “build it and they will come”.

Trouble is, that’s what their competitors are doing and in this day and age, it’s just not enough.

Does Your Business Stand Out Online?

Most advertising on the Web follows a time-honored format, although some might call it a time-worn format as it does little to differentiate itself. You can bet that a high percentage of this advertising will be ignored and the money spent on it will be wasted.
So how does a small business stand out from the crowd online?

Thanks to an oversupply of similar text, claims, and presentation constantly be streamed at your target audience – coupled with a short 21st century attention span – your website has less than ten seconds to move your visitors to action. If it doesn’t, that visitor will click away… end of story. Therefore, it’s critical that you find a way to break through the noise your competitors and even other online advertising media is making. But even that’s not enough.

Statistics show that even the best-looking websites generate conversion rates of under one percent, so for every 100 visitors you do manage to get, less than one will call or email you.
Sound pretty bleak doesn’t it? Thinking of redirecting more of your advertising budget back to the Yellow Pages? Don’t. You’re on the right track – you just haven’t leveraged all the power available to you online.

One-to-Many Communication. One-on-One Feel.

Most websites are little more than electronic versions of Yellow Page advertising. For the most part, they don’t encourage interaction beyond the obligatory “Contact me for more information” plea. These sites don’t encourage trust any more than their print counterparts. They don’t give visitors the warm-and-fuzzy feeling that a face-to-face meeting would.
But they can.

Searching for a local service provider online can be a daunting prospect, but even more daunting than the search is deciding which provider to use once you get to the page, especially since most websites promise the standard good service, competitive pricing and high quality.

So how does a business differentiate itself from the sea of competition? Web video makes this possible and the awesome thing is, that it is easier than you think to implement.
Thanks to rapidly improving technology, it’s easier than ever to add that warm-and-fuzzy, face-to-face element to your site, replicate an in-person interview, and offer your visitors an opportunity to check you out before picking up the phone. With Web video, you can present an interview that addresses all the questions and concerns of potential clients. You can keep them on your site longer and give them insight into the “business behind the business.” In a way that wasn’t possible even a few years ago, business owners can now speak directly to their audiences and showcase their personalities and areas of expertise. This is especially helpful if you are a professional service provider.

Any business that relies on conveying trust-ability will benefit from this type of web marketing. Really, it’s one-to-many communication with a one-on-one feel. It’s the perfect ice breaker and an efficient means of generating the interest and trust needed to compel potential clients to make an call and do business with your company.

A high-quality Web interview placed strategically on your site is a huge timesaver for you and prospective clients because you reach a wide audience in minimal time. Potential clients get the information they need to pre-qualify – and pre-sell – themselves before they call.

Online video delivers some of the best returns on investment of any advertising medium today and if set up properly, is actually ranks higher than text now by the major search engines like Google. Short of spending valuable face time with a potential client (often times a poorly qualified potential client) there is simply no better way to forge a personal connection with them. With that in mind, here are 10 tips to help you get the most of your online video marketing efforts.

7 Tips for making the most of Online Video

1. Make sure your video is professionally done.
This is an absolute must. The whole point here is to establish credibility and trust, but you’ll do the opposite with a poorly executed and produced video. Yes, many of the videos you find on sharing sites are mediocre at best, but that is changing rapidly as companies begin to see the value of promoting themselves in this manner.  Find a personable, engaging interviewer and a top notch production crew to really stand out.

2. Submit your video to as many outlets as possible.
While YouTube is the clear leader here as far as syndicating your video, there are many other video sharing sites worthy of consideration. Here are some others you might want to consider:

• Google Video, http://video.google.com
• Daily Motion, http://www.dailymotion.com
• MetaCafe, http://www.metacafe.com
• Revver, http://www.revver.com
• Veoh, http://www.veoh.com

But then again, you could just distribute your video to all of these and more using TubeMogul.

3. Insert your video on the front page of your website.
Don’t hide what’s going to become one of your most effective selling tools on a dusty inside page of your website. Get it out front. Customers and search engines will love you for it.

4. Find out what search terms your potential clients are using and put them in your video’s title.
If you don’t know what words clients in need of your services are typing into Google and other search engines, get professional help or use some of the resources featured on this page. Once you’ve identified these terms, use the most popular in your video’s title.

Use these free resources to get a handle on the terms that potential clients are using to search for you right now.
Wordtracker
Google AdWords

5. Make your tags and descriptions search engine friendly.
Most video sharing sites let you tag videos with keywords and post a short description, so get the most out of these by sprinkling in the search terms you’ve identified.  Search engines love content from video sites, so you will be surprised at how well a carefully search engine optimised video can rank.

6. Don’t forget your thumbnail.
A thumbnail is a still shot from your video that appears along with search results. Don’t waste this opportunity to present yourself in the best light possible – choose a key moment from your video, preferably one where you’re smiling as you speak with your interviewer.

7. Link back to your site.
Put your URL near the top of your video’s description. You’ll get a higher search ranking and potential clients will quickly learn where to go for more information.  Also use it as a call to action at the end of the video , or even have it display on the bottom of the video.

An awesome system for getting you huge amounts of video traffic is the system called Traffic Geyser.  Check it out right here.

Don’t normally like to post to much personal information on my blog, but just wanted to have a “proud Dad” moment and introduce my little man – Jedd!  Here are a few pics.