Like so many people that have a website or an online presence for your business, you want your website to rank on the first page of Google for the keywords you think people will be searching to find businesses or websites like yours.
Now, although this is entirely possible for your website, it does take some time and working with a specialist in what is called Search Engine Optimisation, to get your page to start appearing on the first page of the popular search engines, particularly if it is not an established website. Today, I would like to show you an easier way, so that you can get traffic to your website in the next few days (if not hours).
What am I talking about? Well, search engines like Google and Yahoo, allow businesses and websites to advertise with them. If you have ever searched for anything on Google or Yahoo, you would have noticed that there are links that you can visit in the left hand section of the page – also called the natural search results, or the free side of Google. And there are links on the right hand side. The links on the right hand side are sponsored links or paid advertising, which means someone has paid to advertise there.
As an example, do a search in Google for “bass fishing”. You will notice that there are links on the right under the Sponsored Links area. Basically, a business or website owner is paying for this little text advert with their link, to appear.
The beauty of this sort of advertising, is that you can set up an advert for your business and only have it appear when a person uses the keywords that you define, to search on Google or Yahoo. That means that the advert is targeted to your target market.
Your advert will then appear for the keywords that you are prepared to pay to advertise against. You can then link these adverts through to your website, so that if anyone clicks on your advert, they go straight to your website.
This advertising system for Google is called Google Adwords (http://adwords.google.com). It has become a very popular way for advertising on the internet – in fact you may have heard of Google adwords or even be currently running Adwords campaigns for your business.
The great thing about this sort of advertising, is that it is pay-per-click advertising (PPC for short). That means you can put your advert up to appear only when a person types in a particular search keyword. You only pay Google a pre-defined cost only when someone clicks on your advert. This can be as little as $0.10 a click. So imagine if you had 1000 clicks on your advert over a period of a month, that would only cost you $100.00 – That is $100 to effectively have 1000 people walk into your shop front (website). Cheap advertising if you ask me!
And you can even have multiple adverts running at one time, each being displayed in a sequence. You can then determine which advert works best, and keep just running that advert.
“But what if I am only a local business?” I hear you ask? Well, the Google Adwords system is very powerful. You can actually nominate the locations where you want your ads to appear, right down to the suburb level in a particular state.
What do I mean by this? Well, basically Google through some very smart technology knows where the person that is searching is based. So for example, if a person is searching for “bass fishing” and they are in Sydney, and you only service the greater Sydney market, your advert will only appear for people searching in that area. If a person in Canada searched on the same keyword, your ad would not appear. Pretty amazing stuff wouldn’t you say!
This is a great way to get targeted traffic to your website and you can literally setup an account today and have traffic tomorrow.
To your success!
