Let us think slightly outside the square?  So many people think that they cannot get great results because their market and their website only caters to the local audience.  Now other than the fact that you can advertise using Google Adwords, you can also get some great advertising for your website and your business using Google’s local business search system.

Let us say that you have a small business, let us say it is a local plumbing business.  And your business is based in Bondi, Sydney Australia.  What if you could have your advertising appear for nothing if someone typed in “plumbing services bondi” into Google – that would be excellent wouldn’t?  Well, this is exactly what you can do with Google’s local business search function.  Try this yourself for your business or website and see where you appear.

Then, visit : www.google.com/local/add to get started.  You will need to create a Google account, but if you already have a blogger or Google Adwords account, this should be easy for you.  Then simply follow the process of setting up your advertising.  Remember to type in categories that relate to the website or business you are promoting.  As you start typing, Google will give you a list of categories and you can select up to 5 categories.  This is what Google will use to determine whether to display your local business advertisement.

Also define your location accurately, as this will be the way the Google determines when it displays your advert.  If, for the example I have given above, somone lives in New York for example, then obviously they are not going to see results for your business in Bondi.  So that means you are only getting local people to the area in which you are based seeing your advert.

Remember, that you website or business will not appear for something generic like “plumbing services” for example – for this you will need Google Adwords, but it will appear for “plumbing services bondi”.

Here is an example of how my team used this to target advertising for another online store that we own.  The website will is selling fitness equipment.  So we set this up to target searches in the category of “Fitness Products”.  So if you type in “Fitness Equipment Wollongong” (which is our local area), then our advert appears (highlighted in red below).

Now this will work whether you have a website or not.  If you are in business and don’t yet have or even need a website, then this is great free advertising.  If you a plumber for example, you can use this to get leads from people typing in “plumber (your location)” into Google.  All the ad has to show is your phone number so the person can contact you. 

And the best part is it is completely free.  Now that is one secret you could take and use right now – simply visit www.google.com/local/add and setup your account.

Want to learn more internet marketing systems, get your FREE DVD now.

Well, in my last post talked about how you can profit from blogging.  Well, what if you could make more money from your blog… well in fact from any website that you put up.  If you have content or a website that targets a particular market or niche (including a blog) you can make money using something called Google Adsense. 

Here is how it works. Google allows businesses, websites and organisations around the world to advertise on Google search results pages through their Google Adwords program. This allows websites to advertise on the right hand side of Google. So when you are searching for something using Google, you will notice that Sponsored Links appear on the right hand side when you are looking at the search results.

When you click on the advert, the person putting the advert there, pays Google a fee for each click on their advert. The cost to the advertising website varies from $0.01 per click up to as much as $50.00 or more a click.

Now, Google makes a lot of money allowing people to advertise this way. But what if they could have their client’s adverts appear on many different websites other than their own Google Search pages. They could give their clients greater reach for their adverts, but at the same time make more money.

Now these would not be just any websites – these would be targeted websites where the content and the audience of people visiting these websites are the same as what the advertisers target market or niche are. This would mean that Google could place adverts on these websites and get more clicks for their clients, because the target audience matches the advert.

But, these websites obviously want some benefit from advertising another business or website. So Google pays that website owner money based on the number clicks an advert on their website receives. Yes, that means Google pays the website owner, not based on the sales generated from the click, not based on the leads generated from the lead, but based on the clicks the adverts on their websites receive.

If you had a website that focused on a particular market or niche, you could set up Google Adsense adverts on your website and start making additional income from the clicks these adverts receive. Now you can setup your account by visiting http://adsense.google.com. The adverts that get displayed on your website are displayed specific to the target market or niche that you define your website to be. So that way the website adverts that appear are appropriate to what your websites would be interested in.

Setup your account and then create you adverts as per the below snapshot.

Now the amount of money that you get paid per click is not a huge amount, but this could certainly add some great additional revenue or income to your existing websites. You can even tailor the way that your adverts appear, including colour and text colour as well as size.

Check it now and leave me comments on how you go with this great little tip.  Set up an account now at https://www.google.com/adsense/

Have a question about Internet Marketing – Click on the “Ask Tim” Link and send me through your question.

To your success!

Tim

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Remember to order your FREE DVD – Explosive Internet Marketing Systems.
Visit : www.orderfreedvdnow.com
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Ok – this is a bit of a bizzarre posting, but let me explain.  I have now put in place some great events to help you… my Internet Marketing From Scratch LIVE events, where I will reveal my top secrets for marketing successfully online and creating an income for yourself and your business.  You can find out more about these, by visiting www.timlivenow.com.

As part of these events, I will allowing you and a friend to attend for FREE – yes, you read right for FREE.  Don’t believe me, check out the site right now – www.timlivenow.com and you can watch the video where I explain it all.  What I will be asking for, is a donation to my chosen charity.  But here is where I have a problem and I need your help!

Which Charity Should I Donate the Money I Raise at my Events to?
Vote by select the charity and clicking the vote button.

• Starlight Children’s Foundation
• Cancer Council Australia
• Make-A-Wish Australia

Help me decide by replying with your comment on which charity you would pick?  I will blog about who the winner is the coming weeks!  Then attend the event, so see my make the donation of the day of the event.

LEAVE A COMMENT TO VOTE

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Learn More Simple Ways to Make Money Online.
Get a FREE Ticket* to My Next Live Training Event visit www.timlivenow.com
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