Have you been wondering how to expand the lists of keywords that you have your advertising on Google Adwords or any other paid search network appears on?  Well, today, I want to show you a cool little addition to the Google Keyword Tool that will not only help with this, but also help you spy on your competitors, as well as help you with your SEO on your site. 

Google has added a website content option to the existing keyword tool.  You can check it out right here - Google Keyword Tool.  I have provided an image to make this clear as to what exactly I am referring to, but basically I have explained the different ways you can use this in the section below the image. 

1.  Keyword research for your PPC campaigns:  Here is a great way to expand the list of keywords you use on your PPC campaigns.  Basically, this website content section of this tool allows you to see what keywords Google recognises a particular site for – that is on the free side or natural side of Google search results.  That means, if you type in your own website address, you will notice keywords that possibly your site might rank well for currently, or at a minimum, this is the list of keywords that Google recognises from the content on your site currently.  So, what you could do then, is in put a competitors website address and find out what keywords their site is being recognised for on Google.  You could then review these keywords and phrases and use these to expand your paid search advertising, targeting your ads specific to your website.  These don’t just need to be setup on Google Adwords, but also Yahoo Search Marketing and MSN.

   Note : This is also a great strategy for expanding your keyword list for affiliate programs that you might be promoting on PPC.  Basically put in the affiliates site into the website content address and see what keywords come up.

2. Find out the keywords that your site is found for by Google - Outside of using this tool to understand what your competitor sites are being found for by Google and using this to your advantage, you could also make sure that your site is being correctly identified with the keywords you are using on your site content.  If there are keywords in there that do not relate to your website market, then you may need to take a closer look at what content, H1 titles, and linked keywords you are targeting across your site.  This leads to the third point, which relates to SEO.
3. Search Engine Optimisation – These results can also be used to strongly support your SEO efforts on your site.  If you notice that your site is not really being identified by Google on a particular keyword(s), then you can obviously start to develop content and linking around that keyword or phrase to start delivering SEO results around that particular keyword.  REmember too, that you can use keyword density measurement across pages on your site, to help you to really focus on your SEO efforts for particular keywords or phrases across your site content.

A bit of a catch on the use of this funcationality in the keyword tool.  You may have already seen the Google Keyword tool and used it to do keyword research for your market.  Currently, if you use Internet Explorer, for some reason, the website content option of this tool will not display (well, it didn’t for me anyway).  I had to download a version of Google Chrome which is Google’s internet browser, before I could get the website content tool area to appear.  Try this yourself and if it works, great, but if not, you might need to get a copy of Google Chrome.

Primarily, this can be a great tool to help expand your paid search keyword lists.  So check it out and let me know what you think by leaving a reply comment.

Until next time – hope that helps with your internet marketing!

This is a something that I wanted to share to show the power of effective, targeted, and timely marketing.  I thought it was the perfect example of customer targeting using the internet, that any business could model from and use in their customer marketing.  Now, we all know or at least are aware of the power of email marketing.  Check this out!

About two weeks ago, I was on my way home for Sydney and it was getting late.  So I thought, by the time I get home, I am not going to want to cook dinner.  So I decided to order take away Pizza.  Now, not wanting to drive and try order pizza, I rang my wife who was staying with her sister for the night and asked her to hop online and please order me a pizza.  Timing would also be great, because she could order it online and that way I would get the pizza around the time that I got home – perfect.

Now, I don’t normally get big brand pizzas, mainly because I prefer wood fired pizzas.  But just to demonstrate a powerful system of email marketing.  My wife placed the order with Dominos.com.au online.  Perfect transaction, however one really smary thing that they did was ask for my email address, obviously not only to email out the receipt for my order but to be added to their database.  Fair enough right – many businesses capture your email address. 

But here is the cool part.  Check out the exact email that I received around 4:30pm on Friday afternoon, literrally a week after I ordered my first online pizza.  Now I obviously work in online marketing, so I get a kick out of seeing effective online / email marketing actually in use, but let us think about this?

This email came out at the exact time I may be finishing up for the day and possibly heading out of the office.  I may be thinking to myself, … “ah, I don’t really feel like cooking dinner tonight! Might get a pizza.”   And, hey, in pops this email from Dominos, giving me some special offers to entice me to order through them again.  So, guess who is top of mind when it comes to making a purchasing decision.  You guessed it.  Perfect – well timed, targeted message, that proably goes out

 Now, I know Dominos is not everyone’s best pizza – in fact, as I say, I am not a huge fan.  But here is the thing.  They are a traditional business, that has put in a place an awesome system to do the following:

a) Capture names and emails, plus possibly even more details on what type of pizzas I like based on order history

b) Set up an automated system for generating emails at a set a time, that will target me as a customer meeting my needs and hitting me at the exact time I would be thinking about making a buying decision.

Are you doing this in your business or on your website?  You don’t have to have a big budget or even be technically minded.  It just takes the setup of an existing system, some basic implementation from your web designer / developer, and you can have an automated system for growing your sales and revenues, but making sure your business or website is top of mind when your customer is about to make a buying decision. 

I think it is awesome – and the leverage that you get from minimal investment is huge.  Try it out and see what results you get.  At worst, you should be building a database of customers and potential customers.

Looking for a solution for your business or website that will help you stand out in a crowded market place?  Check out these two powerful email marketing systems that you can leverage almost immediately, to start see results in email marketing and automated systems on your website or in your business.

World Internet Office – Take a 30 Day Trial and see how this could literally automate many components of your current website.

Aweber – Customer Communications, autoresponders and so much more.  The perfect tool for getting your website and business on the path to effective email marketing.

Until next time, Tim Thompson

Here is the problem as I see it.  You want to learn how to become successful online but your biggest question is, “How do I get started?”

There is so much for you to take in and no one willing to just make it simple for you.  Hold your hand, give you a step-by-step system to follow and be there to give you personal help at your level.  And most importantly, show you that you can get started, get a small result and then move forward more confidently from there.

So, I have decided to do something about it. 

I have created a special program that I can only offer to the first 20 action takers.  And, only for the next 48 hours.  It is called “Your Internet Accelerator”

Check out this video I have prepared for you, where I explain everything.

Ready to get started, then go here now. www.yourinternetaccelerator.com
But you must act fast, because this offer closes at 3pm on 3 July 2009.

If you are on Twitter please Re-TWEET this video by
clicking below: