Over the past decade, pay-per-click (or PPC) advertising has been one of the most effective ways of driving targeted traffic to your website. Fortunes have been made and companies have created huge communities through effective PPC ad campaigns that are in aimed at their target audiences. With PPC, you can generate tons of targeted traffic to any web page in a matter of minutes. You’re only limited by your imagination and your advertising budget.

But, as the PPC marketplace has matured, competition has increased and costs have risen. Gone are the days when you could grab a few keywords, slap up a hastily-written ad, and experience PPC success. Today, if you don’t know what you’re doing, you can quickly spend a lot of money with very poor results. To put it another way… Smart advertisers win. It’s time to take PPC seriously.

That’s where SpeedPPC comes in. SpeedPPC is a revolutionary software solution for dominating PPC marketing. How do I know, my team and I have been using this amazing software for more than 12 months now. With SpeedPPC, you have the tools to quickly build, optimize, upload, and track PPC campaigns that deliver great Quality Scores and help you catch the longtail. In simple terms, by doubling your Quality Score, you halve your costs. And SpeedPPC v4.5 takes PPC campaign building to the next level.

SpeedPPC 3rd Birthday Mega Package

And now, SpeedPPC is having a birthday, and they’re celebrating by releasing a new version of their industry-leading PPC campaign building software. SpeedPPC v4.5 is the latest evolution of their patent-pending software, and they’re offering you a special deal to help celebrate their third birthday.

For a very limited time, they’re stuffing a virtual gift box chock full of PPC campaign building goodies. The SpeedPPC 3rd Birthday Package includes the latest and greatest version of SpeedPPC, version 4.5, and something brand new… Their soon-to-be released Advanced PPC Bootcamp video training.

This special video program is the culmination of three years of experience with SpeedPPC and their work with thousands of satisfied customers. These advanced techniques represent the latest and greatest strategies and methods for accelerating your PPC success.

Here what you get with this special promotion:

• Instant access to SpeedPPC v4.5 Pro, the industry’s most advanced PPC campaign building software, now with support for pay-per-view advertising and even more PPC search engines.

• Four additional software licenses, so up to 4 people in your organization can access SpeedPPC to build amazing pay-per-click campaigns.
• The 2 week, 14-part Advanced PPC Bootcamp that will train you on all the fancy tricks and techniques they’ve learned over the past 3 years, from SpeedPPC’s experience and from talking with thousands of their customers worldwide. This includes some of the best affiliates and agencies in the world. This Bootcamp training will rev up your profits and reduce your learning curve immensely.
• You’ll also receive 12 months of FREE upgrades to future versions of SpeedPPC, immediate access to all of the SpeedPPC training materials (including videos), 24-hour access to the members-only Customer Area, a year of monthly training updates on new techniques and strategies, and free SpeedPPC product support.

There’s a lot more to the SpeedPPC Birthday Bash Mega Package, so you should check out their special video page set up to tell you more. You can learn everything about the new version of SpeedPPC and the Advanced PPC Bootcamp training, and find out how you can claim your gift package.

Online advertising is getting more competitive, but with SpeedPPC, smart advertisers win. SpeedPPC v4.5 is the fastest, easiest way to build and manage PPC and now, PPV, campaigns.

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Speed PPC Birthday – Speed PPC Bonus!
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Everyone loves bonuses!  So, here is what I have done just for you.  Order your copy of Speed PPC using my special link right here , email the receipt confirmation to customerservice[at]tilkogroup.com and you will get access to:

• Special Speed PPC Bonus 1 : Video recording of a webinar I did with Speed PPC master trainer covering the most effective way to setup targeted PPC campaigns.  This is over 2 hours of little know secrets using Speed PPC.  (VALUE = $197.00)
• Exclusive PPC Advertising Campaign Budget Calculator – Whether you are doing PPC to your own websites, affiliate websites or maybe you are doing CPA marketing, whatever your strategy – you need to know the numbers.  The videos in Speed PPC training talk about it, this tool helps you get it right by making it is to calculate your numbers! (VALUE = $97.00)

TO CLAIM YOUR BONUS – SIMPLY GET SPEED PPC HERE

NOTE: Myself, my businesses and associated companies make money from you clicking on some of the links contained within this post

Lacking any information to the contrary, many businesses still think that all they need to do to get new clients is to put their name and face in the Yellow Pages or online social directories – Facebook, Twitter to name a few, get some professional looking business cards, a website and hey presto! It’s the old adage “build it and they will come”.

Trouble is, that’s what their competitors are doing and in this day and age, it’s just not enough.

Does Your Business Stand Out Online?

Most advertising on the Web follows a time-honored format, although some might call it a time-worn format as it does little to differentiate itself. You can bet that a high percentage of this advertising will be ignored and the money spent on it will be wasted.
So how does a small business stand out from the crowd online?

Thanks to an oversupply of similar text, claims, and presentation constantly be streamed at your target audience – coupled with a short 21st century attention span – your website has less than ten seconds to move your visitors to action. If it doesn’t, that visitor will click away… end of story. Therefore, it’s critical that you find a way to break through the noise your competitors and even other online advertising media is making. But even that’s not enough.

Statistics show that even the best-looking websites generate conversion rates of under one percent, so for every 100 visitors you do manage to get, less than one will call or email you.
Sound pretty bleak doesn’t it? Thinking of redirecting more of your advertising budget back to the Yellow Pages? Don’t. You’re on the right track – you just haven’t leveraged all the power available to you online.

One-to-Many Communication. One-on-One Feel.

Most websites are little more than electronic versions of Yellow Page advertising. For the most part, they don’t encourage interaction beyond the obligatory “Contact me for more information” plea. These sites don’t encourage trust any more than their print counterparts. They don’t give visitors the warm-and-fuzzy feeling that a face-to-face meeting would.
But they can.

Searching for a local service provider online can be a daunting prospect, but even more daunting than the search is deciding which provider to use once you get to the page, especially since most websites promise the standard good service, competitive pricing and high quality.

So how does a business differentiate itself from the sea of competition? Web video makes this possible and the awesome thing is, that it is easier than you think to implement.
Thanks to rapidly improving technology, it’s easier than ever to add that warm-and-fuzzy, face-to-face element to your site, replicate an in-person interview, and offer your visitors an opportunity to check you out before picking up the phone. With Web video, you can present an interview that addresses all the questions and concerns of potential clients. You can keep them on your site longer and give them insight into the “business behind the business.” In a way that wasn’t possible even a few years ago, business owners can now speak directly to their audiences and showcase their personalities and areas of expertise. This is especially helpful if you are a professional service provider.

Any business that relies on conveying trust-ability will benefit from this type of web marketing. Really, it’s one-to-many communication with a one-on-one feel. It’s the perfect ice breaker and an efficient means of generating the interest and trust needed to compel potential clients to make an call and do business with your company.

A high-quality Web interview placed strategically on your site is a huge timesaver for you and prospective clients because you reach a wide audience in minimal time. Potential clients get the information they need to pre-qualify – and pre-sell – themselves before they call.

Online video delivers some of the best returns on investment of any advertising medium today and if set up properly, is actually ranks higher than text now by the major search engines like Google. Short of spending valuable face time with a potential client (often times a poorly qualified potential client) there is simply no better way to forge a personal connection with them. With that in mind, here are 10 tips to help you get the most of your online video marketing efforts.

7 Tips for making the most of Online Video

1. Make sure your video is professionally done.
This is an absolute must. The whole point here is to establish credibility and trust, but you’ll do the opposite with a poorly executed and produced video. Yes, many of the videos you find on sharing sites are mediocre at best, but that is changing rapidly as companies begin to see the value of promoting themselves in this manner.  Find a personable, engaging interviewer and a top notch production crew to really stand out.

2. Submit your video to as many outlets as possible.
While YouTube is the clear leader here as far as syndicating your video, there are many other video sharing sites worthy of consideration. Here are some others you might want to consider:

• Google Video, http://video.google.com
• Daily Motion, http://www.dailymotion.com
• MetaCafe, http://www.metacafe.com
• Revver, http://www.revver.com
• Veoh, http://www.veoh.com

But then again, you could just distribute your video to all of these and more using TubeMogul.

3. Insert your video on the front page of your website.
Don’t hide what’s going to become one of your most effective selling tools on a dusty inside page of your website. Get it out front. Customers and search engines will love you for it.

4. Find out what search terms your potential clients are using and put them in your video’s title.
If you don’t know what words clients in need of your services are typing into Google and other search engines, get professional help or use some of the resources featured on this page. Once you’ve identified these terms, use the most popular in your video’s title.

Use these free resources to get a handle on the terms that potential clients are using to search for you right now.
Wordtracker
Google AdWords

5. Make your tags and descriptions search engine friendly.
Most video sharing sites let you tag videos with keywords and post a short description, so get the most out of these by sprinkling in the search terms you’ve identified.  Search engines love content from video sites, so you will be surprised at how well a carefully search engine optimised video can rank.

6. Don’t forget your thumbnail.
A thumbnail is a still shot from your video that appears along with search results. Don’t waste this opportunity to present yourself in the best light possible – choose a key moment from your video, preferably one where you’re smiling as you speak with your interviewer.

7. Link back to your site.
Put your URL near the top of your video’s description. You’ll get a higher search ranking and potential clients will quickly learn where to go for more information.  Also use it as a call to action at the end of the video , or even have it display on the bottom of the video.

An awesome system for getting you huge amounts of video traffic is the system called Traffic Geyser.  Check it out right here.

Don’t normally like to post to much personal information on my blog, but just wanted to have a “proud Dad” moment and introduce my little man – Jedd!  Here are a few pics.

This week, I wanted to share with you a quick lesson that you can apply to your websites.  Whether you are selling information products online, have your own business website to promote, or even for promoting affiliate products and using squeeze pages, there is a good chance that you will be capturing your website visitors name and email address.  But did you know that you could automate the follow-up emails that get sent out to this contact once they join your newsletter or fill in your squeeze page?
Do you have a newsletter that you provide off your website?  What if you could write the content once, and then never have to worry about it again, except may be for some minor updates?  Through autoresponders, you can have your emails sequenced to go out after a set period of time from the time that the person joins your list.

I prepared a short video lesson to explain this and have give some additional resources to check out below.

So, if you want some simple systems for being able to create and manage autoresponder emails and even be able to automate messages sent out to people  that buy off your website, then check out these two services.

World Internet Office - This is the service I use in my business.  You can also integrate this as a shopping cart on your website
Aweber – Another popular services which is great for managing your lists and creating and managing autoresponders.

(NOTE: Both are affiliate links, from which I will make a small commission for referring you to these services)

Ready to learn more?  Join me LIVE at an upcoming event nearest to you.  Simply visit www.timlivenow.com for more details!

Interesting – you think you don’t need to wasting your time blogging on Twitter?  Well, here is some refreshing news for you, if you think your website and business won’t benefit from using the power of micro-blogging.

There have been several recent announcements that Microsoft’s search engine Bing will be intergrating Twitter and Facebook updates in their search engine results.

What does this mean to you and your website?

Well, the way I see this, is that not only will you be missing out on the Search Engine results opportunities that you could be capitalising on by having your site optimised through search engine optimisation, but you could be missing out on potential additional followers and also potential additional traffic by not actively being involved in micro-blogging sites like Twitter.

Obviously, it is still early days as far as how well this would work across the results displayed in Search Engines, the deal to allow integration of Tweets from Twitter into Bing’s results only being announced at the recent Web 2.0 Summit in San Francisco.  Which I am sure Google will be hot on the heals, to strike up a deal to allow the same search results to appear on their search engine.

This move is very interesting, in light of the recent announcement by News Corp, moving to block the distrubution of their news content on the Google search engine results pages.  What I see it doing, is providing up to the minute news from the social community, even without the search results from big news publishers like News Corp.  Although it will be interesting to see how people adjust to having more user generated content in their search results.

Although, still in its early days, the searche engine results will appear based on a variety of criteria, however, once again, it strengthens the case to have a presence on the micro-blogging platforms like Twitter and be active in creating news and interesting posts around your website, niche or business.

Although I don’t know the exact details of how the search results will be ranked through this integration, it may be important to target keyword specific comments into your Tweets around your business, website or niche to ensure your chances of ranking are increased.

Either way, times are certainly changing rapidly, and it will be interesting to see how search engine marketing changes over the coming months and how users change and react to the appearance of user generated / social community based content from Twitter and Facebook in the search engine results pages.

Either way, your business and website should be moving to capitalise on these changes in the social media space, because it could result in some great additional traffic and interest in your business or website.