Having sound or a video on your website can increase your conversion rates dramatically. Whether it is sales or even optins from your web page, having a small audio player on your site can really increase your visitors engagement with the site.
Although video is a great way to get interaction with your visitors to your site, sometimes video may not be the best option for you. Possibly you don’t know how to create the video, or you just don’t have a camera or screen capture software to record your video. This is where having an audio option on your site is really good, because it can be easy to capture the sound and just as easy to put the audio file on your website or blog.
Here are a few applications for audio that you may not have thought of on your site or blog:
- Use it as an introduction to the website. So put a picture of yourself on the site and just below the picture, but an audio player with a personal message from you. This could be great on sales pages, blogs or even product landing pages
- You can use them to play actual recorded testimonials. This can be far more powerful than written testimonials, because it is more authentic than a written testimonial that anyone could have posted.
- Provide your visitor with instructions on what to do next. You could have this on your optin confirmation page for example, where you ask the visitor to check their email and add your email address to their white list
- Use it as part of an upsell page when a visitor is placing an order. A great way to increase conversions and also potentially result in more sales.
But you are wondering, this is all well and good, but what if I don’t know anything about audio files, creating an audio file or even how to get it onto your website or blog. Well, here is a simple 3 step process that can make it really easy for you.
3 easy to follow steps for getting audio on to your website:
Step 1: Record your audio. This is something you can do easily if you are just recording your own voice using free software called Audacity. You can download this software to your computer and then simply open the software. Plug a mic into your computer (you can buy headphone mics in most good electrical stores), if there is not one already installed on your computer or laptop.
Open the software and when you are ready to record, simply click the big red button at the top of the screen. This will record your audio. To make sure you get the best results from what you want to record and so that you don’t have to continually record the same audio over and over again to get it perfect, I would suggest writing a script of what you want to say and then use a Teleprompter software to read your script off. It may sound a little unnatural, but at least you won’t waste hours trying to get it right.
When you are done recording, simply click on the “File -> export as MP3″ You can also use WAV if you are going to provide the audio file as an audio product for download, but for the purposes of this setup, it is recommended to select MP3. Save the file somewhere on your computer that you will remember.
Step 2: Upload your audio Now you have your audio file, you need to get it onto your website right? I use a system that makes this really easy to do. It is a called Xiosoft instant audio. There are others that will do the same job, but I have found this to be a great service to get audio onto a website in the shortest amount of time. You can get a trial of the software by going to Xiosoft Instant Audio. Simply upload your audio file that you just created. This is easy to do under the upload and encode section of the system.
Step 3: Get the website code for the audio Once your audio file is uploaded, you will now be able to create the HTML or website code that will provide you with a neat audio player for your website. These images demonstrate how you select the audio player look and colour and then what the HTML code is that results from this.
You then simply take this HTML code and paste it in the appropriate location of your blog or website. Or provide this to your website designer to implement for you.
Really simple and straight forward – 1 hours work and you have an audio player on your website.
Examples:
Welcome message example:
Audio Testimonial:
You can use audio on your site to give your visitors easy to listen to audio testimonials about your product or service.
I use a system called Xiosoft Instant Audio. Here are a few reasons why I use it and therefore recommend it:
- Super easy to upload and get audio published to your website – which means your audio can be up in minutes
- Ability for your customers to dial a phone number and leave you a voice recorded testimonial that you can publish to your website in a matter or minutes
- Creates various audio player buttons in various different colours suitable to your needs
- Easy to create audio postcards that you can use in email marketing campaigns
Check out this awesome audio software for easily getting audio onto your website, blog or Wordpress site in a few easy clicks.
Xiosoft Instant Audio
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