Have you been wondering how to expand the lists of keywords that you have your advertising on Google Adwords or any other paid search network appears on?  Well, today, I want to show you a cool little addition to the Google Keyword Tool that will not only help with this, but also help you spy on your competitors, as well as help you with your SEO on your site. 

Google has added a website content option to the existing keyword tool.  You can check it out right here - Google Keyword Tool.  I have provided an image to make this clear as to what exactly I am referring to, but basically I have explained the different ways you can use this in the section below the image. 

1.  Keyword research for your PPC campaigns:  Here is a great way to expand the list of keywords you use on your PPC campaigns.  Basically, this website content section of this tool allows you to see what keywords Google recognises a particular site for – that is on the free side or natural side of Google search results.  That means, if you type in your own website address, you will notice keywords that possibly your site might rank well for currently, or at a minimum, this is the list of keywords that Google recognises from the content on your site currently.  So, what you could do then, is in put a competitors website address and find out what keywords their site is being recognised for on Google.  You could then review these keywords and phrases and use these to expand your paid search advertising, targeting your ads specific to your website.  These don’t just need to be setup on Google Adwords, but also Yahoo Search Marketing and MSN.

   Note : This is also a great strategy for expanding your keyword list for affiliate programs that you might be promoting on PPC.  Basically put in the affiliates site into the website content address and see what keywords come up.

2. Find out the keywords that your site is found for by Google - Outside of using this tool to understand what your competitor sites are being found for by Google and using this to your advantage, you could also make sure that your site is being correctly identified with the keywords you are using on your site content.  If there are keywords in there that do not relate to your website market, then you may need to take a closer look at what content, H1 titles, and linked keywords you are targeting across your site.  This leads to the third point, which relates to SEO.
3. Search Engine Optimisation – These results can also be used to strongly support your SEO efforts on your site.  If you notice that your site is not really being identified by Google on a particular keyword(s), then you can obviously start to develop content and linking around that keyword or phrase to start delivering SEO results around that particular keyword.  REmember too, that you can use keyword density measurement across pages on your site, to help you to really focus on your SEO efforts for particular keywords or phrases across your site content.

A bit of a catch on the use of this funcationality in the keyword tool.  You may have already seen the Google Keyword tool and used it to do keyword research for your market.  Currently, if you use Internet Explorer, for some reason, the website content option of this tool will not display (well, it didn’t for me anyway).  I had to download a version of Google Chrome which is Google’s internet browser, before I could get the website content tool area to appear.  Try this yourself and if it works, great, but if not, you might need to get a copy of Google Chrome.

Primarily, this can be a great tool to help expand your paid search keyword lists.  So check it out and let me know what you think by leaving a reply comment.

Until next time – hope that helps with your internet marketing!

Discover How to Find Hot Niche Markets on the Internet That You Can Profit From

To your business success.

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Did you know that it is not very difficult to increase website traffic? If you have a small business ,or an start-up online business, you can promote it online by adopting some simple website traffic promotion strategies.

1. Directory Submission: Submit your website to online directories, such as Yahoo directories or DMOZ.  You can also submit your website to Google’s submission tool. 
2. Forum Submissions:  A forum is basically just an online discussion site, that can relat to any niche or topic area.  These forums have people that have interests in a particular area and so you can find and submit content to these forums, based on the area that you are wanting drive traffic. Write good content that will really add value to the community and submit this to the forums that are specific to your business. Don’t forget to submit your onctent with your website URL at the end.  Remember, you are not trying to sell from these forums, but rather adding value with your content.  The traffic will come from peopel clicking on your URL. 
3. Keyword Usage for Natural Search Ranking: You can get your website to rank more effectively for keywords and keyword phrases that relate to your website, business or product.  This can be done, by writing content for your website using the right keywords, that will help your website to rank. You can use keyword suggestion tools like Google AdWords to select the best keywords.  Try to focus on keyword phrases, rather than one off keywords, like “fitness”, but rather “fitness trainer in sydney”Moreover, keep adding content regularly to your website to increase website traffic. 
4. Link Building: Launch a link building campaign and connect your website to some popular sites for website traffic promotion. You could link to squidoo pages through blog commenting, social bookmarking through Digg and forum posting. 
5. Blog Writing: Build a free blog using WordPress or Blogger. Some blog sites offer free advertising through articles. Website traffic promotion becomes easy by letting blog writers speak their minds through an article post on your website. Joining blog networks, such as 9rules and b5media, is also a good idea. Consider answering people’s queries on Yahoo Answers to know what they are interested in. You could also put the URL of your website with the answer that you post. 
6. Socialize: Interact with people as much as possible using social networks and social bookmarking website. MySpace, Twitter, Facebook, Orkut, and LinkedIn are some of the most popular communities to interact with people and make your website known. 
7. Pay for your traffic: You could also opt for Pay Per Click (PPC) for website traffic promotion.  This can be setup through Google Adwords or Yahoo  Search Marketing . This traffic can be very targeted to the keywords you want your website to be found on and will be able to get you traffic immeidately.

Hot Tip – Focus: Don’t confuse readers by covering topics on varied subjects. Determine the niche area on which your site will focus and then stick to similar topics to attract niche audience. This will also boost search engine ranking, which would ultimately generate traffic to your website.

Hot Tip 2 – Google Trends: Regularly check Google Trends through http://www.google.com/trends to know what visitors are searching for and in which language they prefer to search. Volumes of searches can also be compared between two or more terms. You could use Google Analytics on your website to know more about your visitors and their choices.

Ok, so hopefully since last time we chatted, you were able to take some time to define what it is exactly that you wanted to achieve.

Today, I wanted to chat you about a simple way of finding out what people are searching for online. When you are business, the more problems you can solve for people the more money you will make. So if we can find a problem that people are searching to find an answer to and provide those people with a solution, then we can make money. Sounds simple enough, but how do we find out what people might searching for.

Whether you are in traditional business currently or you are looking to start an online business, the steps and resources I am about to share with you are invaluable at helping identify potential niche areas that you can target online.

This sort of market research into your target audience would normally cost your business many 1000s of dollars, but when it comes to the internet, we can do this at almost no cost at all.

People use search engines like Google and Yahoo to search for anything and everything on the internet. No matter what your business, there would be someone searching for your product or service on the internet.

We can do this research, by using some really powerful tools. These include:

• Google Keyword Tool : https://adwords.google.com/select/KeywordToolExternal
• Word Tracker : http://www.wordtracker.com/

These tools allow you to enter in a keyword or phrase and then do a search. The results that are presented back to you, show you how many times or how regularly that particular search term has been entered into the search engine over a period of time (generally a month). It will also display other similar keywords or phrases that have been searched on that relate to your original keyword.

You can do several different searches on different keywords relating to your business. You may be very interested in what keywords people are actually using to find your product or service as opposed to what you thought people may be searching for.

If you are looking to setup an online business, you can then see whether a product or service you thought might be hot to sell online, is actually in demand or not.  You could save yourself money and time putting up a product or service that no one is actually searching for and therefore less likely to want to buy.

So, you can use this research to:

• Find niche markets online that we can then develop products for
• Find the keywords that people are using to find the products or services your current business supplies, so that we can then market to them through Google Adwords or something similar.

Hopefully that has opened up a whole new way of researching and identifying hot markets on the internet or helped you see the potential moving your traditional business online.

To your success!