I have been doing a series of webinars on Internet Marketing basics, called Internet Marketing From Scratch “Exposed”. You can find out more about these webinars right here http://www.joinwebinarnow.com
On my latest webinar, I was going through the process of setting up Google Adwords campaigns to promote a sample survey site (which would eventually become a information product sales page). The topic of the site was around “Dog Training Tips”. In the video below, I talk about how you can use keywords in your adgroups, in your domain name, in the copy on the website to really drive up what is called your “quality score” in Google.
The first part of the video, is showing the use of the keyword in the advertising copy and also setting up tight and focused adgroups, so that they are really only containing keywords that can be easily grouped together – 5-10 maximum. I also used the keyword I was targeting in the website domain name http://www.dogtrainingtipsmadeeasy.com which is where I get into the quality score component.
Check out the video below.
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Related posts:
- Tim Thompson – How To Target Your Google Adwords Campaign for Maximum Traffic
- Tim Thompson – Simple and Cost Effective Way to Get Traffic
