Have you been wondering how to expand the lists of keywords that you have your advertising on Google Adwords or any other paid search network appears on? Well, today, I want to show you a cool little addition to the Google Keyword Tool that will not only help with this, but also help you spy on your competitors, as well as help you with your SEO on your site.
Google has added a website content option to the existing keyword tool. You can check it out right here - Google Keyword Tool. I have provided an image to make this clear as to what exactly I am referring to, but basically I have explained the different ways you can use this in the section below the image.
- Keyword research for your PPC campaigns: Here is a great way to expand the list of keywords you use on your PPC campaigns. Basically, this website content section of this tool allows you to see what keywords Google recognises a particular site for – that is on the free side or natural side of Google search results. That means, if you type in your own website address, you will notice keywords that possibly your site might rank well for currently, or at a minimum, this is the list of keywords that Google recognises from the content on your site currently. So, what you could do then, is in put a competitors website address and find out what keywords their site is being recognised for on Google. You could then review these keywords and phrases and use these to expand your paid search advertising, targeting your ads specific to your website. These don’t just need to be setup on Google Adwords, but also Yahoo Search Marketing and MSN.
Note : This is also a great strategy for expanding your keyword list for affiliate programs that you might be promoting on PPC. Basically put in the affiliates site into the website content address and see what keywords come up.
- Find out the keywords that your site is found for by Google - Outside of using this tool to understand what your competitor sites are being found for by Google and using this to your advantage, you could also make sure that your site is being correctly identified with the keywords you are using on your site content. If there are keywords in there that do not relate to your website market, then you may need to take a closer look at what content, H1 titles, and linked keywords you are targeting across your site. This leads to the third point, which relates to SEO.
- Search Engine Optimisation – These results can also be used to strongly support your SEO efforts on your site. If you notice that your site is not really being identified by Google on a particular keyword(s), then you can obviously start to develop content and linking around that keyword or phrase to start delivering SEO results around that particular keyword. REmember too, that you can use keyword density measurement across pages on your site, to help you to really focus on your SEO efforts for particular keywords or phrases across your site content.
A bit of a catch on the use of this funcationality in the keyword tool. You may have already seen the Google Keyword tool and used it to do keyword research for your market. Currently, if you use Internet Explorer, for some reason, the website content option of this tool will not display (well, it didn’t for me anyway). I had to download a version of Google Chrome which is Google’s internet browser, before I could get the website content tool area to appear. Try this yourself and if it works, great, but if not, you might need to get a copy of Google Chrome.
Primarily, this can be a great tool to help expand your paid search keyword lists. So check it out and let me know what you think by leaving a reply comment.
Until next time – hope that helps with your internet marketing!
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