Interesting – you think you don’t need to wasting your time blogging on Twitter? Well, here is some refreshing news for you, if you think your website and business won’t benefit from using the power of micro-blogging.
There have been several recent announcements that Microsoft’s search engine Bing will be intergrating Twitter and Facebook updates in their search engine results.
What does this mean to you and your website?
Well, the way I see this, is that not only will you be missing out on the Search Engine results opportunities that you could be capitalising on by having your site optimised through search engine optimisation, but you could be missing out on potential additional followers and also potential additional traffic by not actively being involved in micro-blogging sites like Twitter.
Obviously, it is still early days as far as how well this would work across the results displayed in Search Engines, the deal to allow integration of Tweets from Twitter into Bing’s results only being announced at the recent Web 2.0 Summit in San Francisco. Which I am sure Google will be hot on the heals, to strike up a deal to allow the same search results to appear on their search engine.
This move is very interesting, in light of the recent announcement by News Corp, moving to block the distrubution of their news content on the Google search engine results pages. What I see it doing, is providing up to the minute news from the social community, even without the search results from big news publishers like News Corp. Although it will be interesting to see how people adjust to having more user generated content in their search results.
Although, still in its early days, the searche engine results will appear based on a variety of criteria, however, once again, it strengthens the case to have a presence on the micro-blogging platforms like Twitter and be active in creating news and interesting posts around your website, niche or business.
Although I don’t know the exact details of how the search results will be ranked through this integration, it may be important to target keyword specific comments into your Tweets around your business, website or niche to ensure your chances of ranking are increased.
Either way, times are certainly changing rapidly, and it will be interesting to see how search engine marketing changes over the coming months and how users change and react to the appearance of user generated / social community based content from Twitter and Facebook in the search engine results pages.
Either way, your business and website should be moving to capitalise on these changes in the social media space, because it could result in some great additional traffic and interest in your business or website.
Related posts:
- Tim Thompson – Twitter, Is this awesome or what?
- Tim Thompson – Outsourcing – Giving Yourself Leverage and Achieving Faster Results With Less Effort
- Tim Thompson – Rapid Keyword List Expansion for Pay Per Click Advertising
- Tim Thompson – Getting Instant Traffic
- Tim Thompson – Want The Secret Weapon for Fast Paid Search Campaign Setup?
