Mobile phones and mobile devices and using mobile marketing to target, attract and create sales for your business is not something that is necessarily new, nor is it overly innovative. However, there is massively growing trend to create marketing campaigns that reach people via their mobile devices.
Think about the reach that mobiles have? There are more people with mobiles than internet users, and for that matter, they are pretty much always with them. You know yourself, if you lose your mobile or it is stolen, it is possibly one of the worst things that could happen – particularly if you have not backed up the contacts and the content. But importantly, it is something that you always have with you.
So, here are some ways that you can expand your marketing reach by integrate some mobile marketing channels. By integrating, I mean supporting your current marketing channels to give you even more exposure and sales.
- Integrate your email list building that you would be doing off your website opt-in pages or squeeze pages to create a list of mobile numbers that you can then send SMS messages to. You can do this using a “keyword” which is texted to a mobile number shortcode. For example, you can register the keyword “offer” with a mobile marketing company that provides these services. They will also give you a number that is connected to your account, which if someone texts “offer” from their phone to their text messaging phone number, it records this into your account and you can then SMS market to that person. There are various companies and software providers that can help you create a keyword and provide you with their mobile SMS number. You would then include your keyword and the messaging, something like “Text “offer” to 1235456 to receive your free online order voucher number which will save your $20%” This sort of messaging can be used on print vouchers or print ads in the newspaper. And for that matter, I have seen this used by a presenter at a seminar where they basically got every to text in their email address so he could send a free report. Very powerful.
- Once you have built a list of mobile phone numbers, you can use SMS marketing to keep in touch with both customers and prospects. Once again, there a several software systems that you can use to manage and broadcast SMS messages. And generally, you can buy bulk SMS credits which cost less per text than normal mobile phone plans. Because a person generally always has their mobile with them, you can send out personalised SMS messages quickly and have them focused on a taking a particular action within a few minutes. This is the power of mobile marketing. And because there is generally not as much clutter as there is with email marketing, the recipient is more likely to convert. It also means you can integrate your SMS marketing with your online channels to make for consistent and repetitive messages or offers.Some examples of this, include texting a discount code to a potential customer and giving them a set expiry date to use the voucher. Or simply sending a message with a link to a special website.
- Using a QR Code. What is a QR code? Well simply, it is a special type of bard code, that requires a QR code reading software to scan and then take the particular action. Many smart mobile phone devices have the ability to have the QR Scanning software installed. So if you create a QR code graphic, you can place this on your print advertising as a call to action, and when someone scans in the QR code, you can redirect them to a particular optin page to build your list of email subscribers, or even to your mobile enabled sales site where you can generate sales.
Integrating your marketing channels not only reinforces your marketing messages, it also increasing the chances of a prospect converting to a sale, particularly where you can link the person to a mobile enabled web page to place an order or take a particular action.
Hot tip: Make sure your website is enabled to be viewed on a mobile device. If you are going to using SMS messages to link back to your website, it is important that your site can be correctly viewed on an internet enabled device. Any good web developer will generally be able to help you with this.
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